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Girls to dominate gaming?

Online games are an equal opportunity pastime. They give women of all ages a chance to get involved, and lately it seems advertisers have been taking notice. A study by a game industry research firm has shown that advertisers have spent close to $150 million on ad buys at casual game sites, or inside the games themselves, in the year 2006. In 2002, they spend $74 million. Advertisers recognize that the audience for casual online gaming is fast expanding to all genders and ages. Nowadays players tend to spend more time online and less time consuming traditional media. Ignoring this niche leads to missing out on an opportunity...Full Story